Yes I really love this article and resonate so much.
For years I have been listening to guru's telling me to do facebook ads. I for one never did well with them.
No one was really talking about blogging or writing, but for me, that is the thing that finally stuck, the thing that I enjoy, and that is now bringing in the best results, and organic results at that.
Still a work in progress, but a journey that I am enjoying.