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Fitness Influencers Are Lying To You

Emma Colsey-Nicholls
5 min readOct 27, 2021

And Who You Should Be Following Instead

Photo by Benjamin Klaver on Unsplash

There is some really shitty health and fitness advice out there and it grinds my gears to see people blindly following this crappy advice. We all know the challenges of writing a title or creating a thumbnail that will please the algorithm, grab the viewers attention to create a viral hit.

But in trying to please the algorithm you are flat out being lied to, and it has to stop. It's misleading and at worst, can be incredibly damaging to physical and mental health. You know the ones like Chloe Ting who has 22 million subscribers who’s most watched video is, Get Abs In 2 Weeks with a whopping 408 million views!!!

“If you just do this for 2 weeks, you too can look like me” which is simply not true for the average person. Not only is it not impossible to create a 6 pack in just 2 weeks, but you can not spot reduce fat from doing a series of ab exercises. Many influencers know this and will share it in their disclaimers, but who actually reads those?

I’m all for influencers sharing their message and what’s working for them, but stop lying to people with your clickbait titles. I know that the truth of telling people to; move more and to eat better, and to do it consistently is not always sexy, but the industry needs to do better.

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Emma Colsey-Nicholls
Emma Colsey-Nicholls

Written by Emma Colsey-Nicholls

Women’s Health and lifestyle coach. Top writer in Health. I write about health, habit creation and how to be a happier you. https://emmacolseynicholls.co.uk

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